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Fundraising, Marketing & Communications

Improve Your Operational Competence • Receive Your Top Three Most Important Items Requiring Attention • Tiered Pricing for All Nonprofits

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We Make Nonprofits Better.

Nonprofits need more funding. Funders need more confidence. More confidence comes from demonstrated operational competence. Nonprofits with higher levels of demonstrated operational competence give Funders more confidence. Funders with more confidence give Nonprofits more funding. Operational competence can be measured and improved with OpX360®.

This OpX360® online assessment is based on accepted best practices and proven industry standards to help you determine your Nonprofit's competence levels in the area of Fundraising, Marketing & Communications, understand their importance, the consequences of non-performance and what you need to do to improve.

In 60 minutes or less, you can know your operational competence levels and what you need to do next.


“Data is critical for insight. OpX360® allowed us to build a data-driven narrative (with objective baseline measurements, improvement recommendations and rationale for capacity building funding) that described the realities of our Fundraising, Marketing & Communications infrastructure for decision makers.”

- Jon Hirst, Nonprofit Director and Innovation Thought Leader

30-Day Money Back Guarantee

If you are not fully satisfied with the value you receive from OpX360®, simply email us within 30 days of purchasing the assessment with an explanation and we will provide you with a refund and even make a donation to your cause.

Get started now!



Contributors


Development Team
Development Team

Steve Maegdlin served as team leader of this assessment. Steve is a seasoned senior executive with experience as a CEO, senior vice president and vice president, working both within and as a consultant to a wide variety of large and small, public and private, for-profit and non-profit, local and global organizations. Currently, he is the Founder and CEO of Executive Advisory Partners and serves as Principal Advisor at The Global Center for Nonprofit Excellence.


Contributors include President and CEO Rich Bennett of Life Network, CEO Mike Farag of Fervor, Executive Vice President Dave Raley of Masterworks, Co-Founder Marc Stein of The Global Center For Nonprofit Excellence, Vice President of Marketing and Business Development Rick Wright of Children's HopeChest and others.


Assessment Details

The Fundraising, Marketing & Communications Area includes best practices statements that focus on communications & technology, donor growth & engagement strategies, integrated strategic marketing & branding, marketing & fundraising ethics, measurable objectives & outcomes and regulatory compliance. Together, these practices touch on all aspects of your organization's fundraising, marketing & communications operations.

Each OpX360® assessment has 60 Best Practice statements based on proven industry standards to help you determine your nonprofit's competence in that specific area of your operation, understand their importance, the consequences for non-performance and what you can do to improve.

What You Will Receive

Within one hour of completing the assessment, you will receive a 27-slide Executive Briefing to provide a C-Suite or board-level summary of the assessment and an 79-page Detailed Report for the person or team ultimately responsible for your Nonprofit's Fundraising, Marketing & Communications operations.

The Executive Briefing contains:

  • Your current Competency Levels
  • The crucial Key Elements measured
  • Why they are important
  • Consequences for Non-Performance
  • The Three Most Important Issues you need to address first

The Detailed Report contains:

  • Everything in the Executive Briefing plus
  • Detailed information for each Best Practice statement including
  • Our Recommendations If You Are Not Compliant

Improve Your Operational Competence

There are 60 Best Practice Statements in each of the six OpX360® modules. In this Fundraising, Marketing & Communications module, these statements are grouped into six sets of related Best Practice statements called Key Elements and each individual statement is categorized into one of three competence levels.

Those competence levels are:

  • Level 1 – Core operational practices necessary to perform effectively
  • Level 2 – Sophisticated practices that enhance overall performance
  • Level 3 – Leading edge practices that enable an organization to deliver the highest level of operational performance

Any of the OpX360® assessments can be taken individually or together, depending on the needs of your organization. In 60 minutes or less, you can know your operational competence levels in any of the areas and what you need to do next.

“OpX360® was an extremely helpful tool, because it gave me a reality check on the areas our organization need to improve on. It was also encouraging to see how many areas we are already following best practices. As a leader, sometimes you just need a really smart tool like this to get a pulse on if your priorities are on track. I'd highly recommend it to any nonprofit director or manager."

- Arielle Randle, Communications Director and Nonprofit Leader

Frequently Asked Questions


How long does the OpX360® assessment take?
If you intend to complete the assessment in one sitting, please allow 60 minutes. This is only an estimate and some people will complete the assessment much faster and others may take longer. Please note that you can pause and restart when it's more convenient or when you get the information required to respond to each Best Practice statement. Should you decide to pause, an email will be sent to you with a link to start where you left off. There is no time limit.
How long do I have access to OpX360®?
After enrolling, you have access to this The Fundraising, Marketing & Communications Area module for as long at it takes to complete the assessment - across any and all devices you own.
Who should take this Fundraising, Marketing & Communications OpX360® for our Nonprofit?
For best results, this Fundraising, Marketing & Communications OpX360® should be completed by your CEO, CMO, CDO or knowledgeable Fundraising, Marketing & Communications board member. If possible, we recommend two or more people complete the assessment independent from each other to increase objectivity and accuracy of the responses. We also recommend using the assessment and related reports as training and orientation tools for new members of your team.
Who contributed to this Fundraising, Marketing & Communications OpX360® Assessment?
This Fundraising, Marketing & Communications OpX360® was developed by and for nonprofit leaders and practitioners, their funders and recognized experts serving the Fundraising, Marketing & Communications arena. Contributors include Founder and CEO Steve Maegdlin of Executive Advisory Partners, President and CEO Rich Bennett of Life Network, CEO Mike Farag of Fervor, Executive Vice President Dave Raley of Masterworks, Co-Founder Marc Stein of The Global Center For Nonprofit Excellence, Vice President of Marketing and Business Development Rick Wright of Children's HopeChest and others.
After completion, what will the final work product look like?
Within one hour of completing the assessment, you will receive a 27-slide Executive Briefing to provide a C-Suite or board-level summary of the assessment and an 79-page Detailed Report for the person or team ultimately responsible for your Nonprofit's Fundraising, Marketing & Communications operations.
What if I am not fully satisfied with OpX360®?
If you are not fully satisfied with the value you received from OpX360®, email us within 30 days of purchasing the assessment with an explanation and we will provide you a refund.

Get started now!



30-Day Money Back Guarantee

If you are not fully satisfied with the value you receive from OpX360®, simply email us within 30 days of purchasing the assessment with an explanation and we will provide you with a refund and even make a donation to your cause.

Still Have Questions?

Give us a call at (650) 246-9935

A member of our executive team will personally answer or return your call as soon as possible. We look forward to speaking with you.

Full and Partial Scholarships Available